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Rooted in nature, our products are a testament to the organic and natural approach we embrace. Crafted from organic cotton using renewable energy, each item is not just a piece of clothing but a commitment to environmental stewardship. Designed to be sent back when worn out, our circular model ensures that new products arise from the recovered material.
<\/p>
Our choice of organic cotton goes beyond fashion \u2013 it's a conscious decision for both producers and the ecosystem. Co-planting, insect traps, and even a unique ingredient \u2013 \ud83d\udc2e cow poo \ud83d\udca9 \u2013 contribute to biodiversity and the irresistibly soft feel of our products. While organic cotton is inherently less demanding on resources, we ensure it matters where it's grown. Our fields in the North of India benefit from monsoons that replenish reservoirs, minimizing water usage. We invite you to embrace the natural and organic journey with our products, where sustainability meets comfort and conscientious choices.<\/p>"},"textColor":{"id":71002760,"value":"#{text.color}"}}}],"properties":{"title":{"id":9844516,"value":null},"backgroundColor":{"id":9844517,"value":"#{text.background.color}"},"padding":{"id":9844518,"value":"6"},"fullWidth":{"id":9844519,"value":"0"},"fullBackgroundColor":{"id":9844520,"value":"#1C1C1B"},"conditions":{"id":9844521,"value":"[]"},"buttonText":{"id":9844522,"value":null},"icon":{"id":9844523,"value":null},"published":{"id":61875471,"value":"1"},"direction":{"id":71002753,"value":"column"},"textColor":{"id":71002754,"value":"#{text.color}"},"copy":{"id":71002755,"value":"
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Our choice of organic cotton goes beyond fashion \u2013 it's a conscious decision for both producers and the ecosystem. Co-planting, insect traps, and even a unique ingredient \u2013 \ud83d\udc2e cow poo \ud83d\udca9 \u2013 contribute to biodiversity and the irresistibly soft feel of our products. While organic cotton is inherently less demanding on resources, we ensure it matters where it's grown. Our fields in the North of India benefit from monsoons that replenish reservoirs, minimizing water usage. We invite you to embrace the natural and organic journey with our products, where sustainability meets comfort and conscientious choices.<\/p>"},"template":{"id":71002756,"value":"feature"}}},{"id":779010,"type":"row","published":1,"size":{"x":12,"y":0},"order":5,"items":[{"id":779011,"type":"pod","published":1,"size":{"x":12,"y":0},"order":0,"items":[],"properties":{"title":{"id":9844559,"value":null},"copy":{"id":9844560,"value":null},"media":{"id":9844561,"value":"image"},"image":{"id":9844562,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/nydloymiuf9tpxgcyoq6ey1kwc5sy860f9xydfgfxhtamrva.jpeg.jpg?w=auto&h=auto\",\"alt\":\"\"}"},"video":{"id":9844563,"value":null},"autoplayInBackground":{"id":9844564,"value":"1"},"titleSize":{"id":9844565,"value":"1"},"overlay":{"id":9844566,"value":"1"},"href":{"id":9844567,"value":null},"borderRadius":{"id":9844568,"value":"12px"},"padding":{"id":9844569,"value":"6"},"fullWidth":{"id":9844570,"value":"0"},"fullBackgroundColor":{"id":9844571,"value":"#fff0"},"conditions":{"id":9844572,"value":"[]"},"ratio":{"id":9844573,"value":"short"},"published":{"id":61875483,"value":"1"},"template":{"id":69569545,"value":"pod"}}},{"id":3215306,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":1,"items":[],"properties":{"padding":{"id":69569546,"value":"2"},"html":{"id":69569547,"value":"
Our products are certified with OEKO-TEX\u2019s Standard 100, meaning that no hazardous chemicals are used or discharged during the printing of our products. The use of technology has enabled this transformation. By printing the products in real-time to order, we only make what you need, when you need it.<\/p>
Similarly, software runs the reverse logistics that enables products to be recovered and remade when worn out. From this integrated and digitised supply chain, efficiencies are created and the cost savings can be reinvested in the facilities, working conditions and team. Consequently in the factories on the Isle of Wight, in India and in Europe, the environment is clean, light, modern and positive as would be expected from any 21st century manufacturer.<\/p>"},"textColor":{"id":69569548,"value":"#000000"}}}],"properties":{"title":{"id":9844547,"value":null},"backgroundColor":{"id":9844548,"value":"#{text.background.color}"},"buttonText":{"id":9844549,"value":null},"padding":{"id":9844550,"value":"6"},"fullWidth":{"id":9844551,"value":"0"},"fullBackgroundColor":{"id":9844552,"value":"#FFFFFF"},"conditions":{"id":9844553,"value":"[]"},"icon":{"id":9844554,"value":null},"published":{"id":61875481,"value":"1"},"direction":{"id":69569541,"value":"column"},"textColor":{"id":69569542,"value":"#000000"},"copy":{"id":69569543,"value":"
Our products are certified with OEKO-TEX\u2019s Standard 100, meaning that no hazardous chemicals are used or discharged during the printing of our products. The use of technology has enabled this transformation. By printing the products in real-time to order, we only make what you need, when you need it.<\/p>
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Wastewater from dyehouse effluent is a major source of pollution in the clothing industry. Where our products are dyed, the water is recovered, cleaned and recirculated. After settling and skimming, the water is filtered using reverse osmosis and distillation. This is basically sucking up water through really fine sand over and over, then boiling it.<\/p>
Salt is added back in so that the dye adheres and all the cruddy mulchy stuff left over is dried out and used for road markings. About 95% of the water is recirculated and recovered.<\/p>
At the end, the water coming out of the filters and going back round to be reused again is crystal clear, literally clean enough to drink. Once it has been cleaned, it is then used at the input for the next batch. It is a closed loop system.<\/p>"},"textColor":{"id":69303722,"value":"#{text.color}"},"borderRadius":{"id":69303723,"value":"4px"},"backgroundColour":{"id":69303724,"value":"#0000"}}}],"properties":{"backgroundColor":{"id":9844578,"value":"#0000"},"borderRadius":{"id":9844579,"value":"4px"},"padding":{"id":9844580,"value":"6"},"fullWidth":{"id":9844581,"value":"0"},"fullBackgroundColor":{"id":9844582,"value":"#1C1C1B"},"conditions":{"id":9844583,"value":"[]"},"published":{"id":61875827,"value":"1"},"direction":{"id":69303711,"value":"column"},"template":{"id":69303712,"value":"video"}}},{"id":779019,"type":"row","published":1,"size":{"x":12,"y":0},"order":8,"items":[{"id":779020,"type":"pod","published":1,"size":{"x":12,"y":0},"order":0,"items":[],"properties":{"title":{"id":9844634,"value":null},"copy":{"id":9844635,"value":null},"media":{"id":9844636,"value":"image"},"image":{"id":9844637,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/cogunrsylca0recid043yvtjvlqt3v35j7bvjpvxk3kzblyx.jpeg.jpg?w=auto&h=auto\",\"alt\":\"\"}"},"video":{"id":9844638,"value":null},"autoplayInBackground":{"id":9844639,"value":"1"},"titleSize":{"id":9844640,"value":"1"},"overlay":{"id":9844641,"value":"1"},"href":{"id":9844642,"value":null},"borderRadius":{"id":9844643,"value":"12px"},"padding":{"id":9844644,"value":"6"},"fullWidth":{"id":9844645,"value":"0"},"fullBackgroundColor":{"id":9844646,"value":"#fff0"},"conditions":{"id":9844647,"value":"[]"},"ratio":{"id":9844648,"value":"short"},"published":{"id":61875493,"value":"1"},"template":{"id":69303762,"value":"pod"}}},{"id":3206776,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":1,"items":[],"properties":{"padding":{"id":69303763,"value":"2"},"html":{"id":69303764,"value":"
Clean, renewable energy is a vital tool to reduce the worst effects of climate change. Throughout our supply chain, renewable energy is used. Our manufacturing operations run on solar power and, in India, the factory owns two wind farms and a 150kw PV array. Renewable energy is affordable, reliable and something we are committed to using.<\/p>
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Plastic pollution is harming our oceans - by 2050 there may be more plastic than fish. We refuse to contribute to this crisis. Our mailer bags are made of durable, splash-proof paper, not plastic. Larger orders ship in recyclable cardboard boxes sealed with paper tape. <\/p>
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